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Journal Article

The nexus between gender relations and the sociocultural and economic empowerment of Bangladeshi women engaging in online home-based businesses

Morshadul Hoque, Shamim Noor, Md. Shahidulla Kaiser

Abstract

Female entrepreneurship in Bangladesh has experienced rapid growth through social media and digital platforms. This study examines how home-based online micro-entrepreneurship influences intra-household gender relations and women's economic, social, and cultural empowerment in Bangladesh. Drawing on empirical qualitative data, the paper demonstrates how online home-based businesses allow women to negotiate household decision-making power, gain financial independence, and overcome mobility restrictions while navigating traditional patriarchal expectations.

Keywords

Gender relations Home-based businesses Women empowerment E-commerce Social media Bangladesh

Cite this publication

Morshadul Hoque, Shamim Noor, Md. Shahidulla Kaiser (2025). The nexus between gender relations and the sociocultural and economic empowerment of Bangladeshi women engaging in online home-based businesses. CHREMIR, University of Chittagong.

DOI: 10.1007/s44282-025-00256-8